As EAL reflects on three decades at the heart of engineering and manufacturing, work is ongoing to ensure the digital pace of industry is supported by enduring qualifications, with ambitious targets set to deliver 30 more years of success.   

A trio of experts has been appointed to join the leadership team with a focus on the further development and delivery of our skills solutions, driving the shift toward digitalisation, and seizing growth opportunities across the business.

Daniel Tromans is now head of service delivery at EAL, having worked for Qualifications Wales – the Welsh qualifications regulator. There, he worked across a variety of projects and functions, such as leading on the commissioning and development of national qualifications and, more recently, on Qualifications Wales’s Qualified for the Future project.

Daniel joins EAL at an exciting time as it seeks to build on its fundamental commitment to place the customer at the heart of the business. Central to this is a shift towards greater digitalisation something that it set to transform operations and continue to drive our customer experience to even higher levels.  Working with other leaders across the organisation, he will lead on the transition of service delivery to our new product and service offer including T Levels as they go live.

Anna Fritz, the new head of product, went through a major career change in 2010 after spending a decade working for international media companies including The Economist, Newsweek and Euronews TV as an Advertising and Marketing Research Manager.

She explained: “I joined the education sector as a strategist, working for OCR-Cambridge Assessment focusing on the general qualification market, pivoting strongly towards the vocational sector in my recent role at City and Guilds as senior manager in the product and industry team.”

Anna’s role is set to focus on building a product strategy that will meet future skills demands emerging from Industry 4.0 and the climate emergency. Digital transformation will be key with work underway to explore increasing accessibility to EAL product and services. Anna will also oversee the introduction of the refreshed portfolio of qualifications in line with the ongoing qualification funding reforms.

Danny Roberts joins as head of commercial strategy. Previously he was Global Head of Training at SGS SA, where he was responsible for the training services strategy delivered to customers in over 100 countries.  Prior to that position, Danny developed commercial training services in the UK across the spectrum of training and education services, bringing over 15 years of experience with him to EAL.

As well as a focus on commercial growth, Danny is central in translating the shift to greater digitalisation, increasing product diversity, and operational improvements to a broadening customer base.

EAL’s Chief Operating Officer, Al Parkes, said: “We are delighted to welcome Anna, Daniel, and Danny along with their wealth of experience and expertise, to the EAL team.

“This is an exciting year for EAL, we’re celebrating our 30-year tenure as an integral part of the skills landscape while undergoing a digitally enabled transformation that will ensure we remain the UK’s leading provider of manufacturing and engineering qualifications.

“The industries we serve are undergoing major change and it is vital we reflect that both in the creation and delivery of enduring qualifications, and in our assessment services.”

“We are immensely proud of our heritage but also our ability to innovate – something that is key to ensuring we continue to meet the needs of industry, employers, educators and students.”

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