Home Based - this role will require occasional travel
It’s an exciting time to join us on our journey to help shape the next generation of engineering and manufacturing capabilities as we enter an ambitious growth phase with new opportunities and projects. We work as one team, and our people and customers are at the heart of everything we do. If you are looking for your next challenge and want to be part of a successful team making a difference by giving engineers the opportunity to change their world and ours, we would love to hear from you.
We have an exciting opportunity for 2 enthusiastic and innovative Marketing Managers to join our friendly and creative Brand and Communications team supporting EAL and Enginuity.
As the Marketing Manager for EAL you will play an important role in growing brand awareness and increasing association with key brand values – heritage, quality and innovation. You will be responsible for increasing sales of our products by growing demand among various audiences – learners, employers, training providers, colleges.
As the Marketing Manager for the Enginuity Group you will play an important role in growing brand awareness and engagement ahead of the launch of a suite of services that will win externally funded contracts (from funding bodies or employers). This is an integral part of achieving the organisation’s charitable objectives as well as business development.
What you'll be doing
As the Marketing Manager you will be customer focused treating internal stakeholders as customers and relying on client management skills to ensure objectives are met in line with the strategies. You will be contributing to the annual marketing plan and managing the digital strategy and associated budget. You will be working with the wider marketing team to develop a marketing mix which includes balance between advertorial, editorial and advertising in strategically identified outlets, identifying strategically important events; managing attendance and speaking opportunities which maximise commercial success and brand exposure.
You will be responsible for developing business cases for programmatic and tactical marketing efforts, as well as clear campaign and delivery metrics; developing an informed understanding of the marketplace as well as establishing marketing intelligence processes and systems for monitoring the market, competitors, and carrying out effective distribution of market insight to the internal community.
What we’re looking for
The roles requires individuals who can evidently meet professional marketing competencies set out by the Chartered Institute of Marketing. You will have a minimum of a bachelor’s degree in marketing or a related field and a CIM qualification for Marketing Managers or recognised equivalent. You will be a member of a recognised professional body for marketing with the ability to create digital assets, from social media banners and graphics, through to blogs and SEO content and the ability to undertake copywriting. You will have the ability to create and deliver sales and marketing assets which promote the brand as well as products and services. You will have demonstratable experience in developing and implementing a social media strategy with a demonstrated track record on Facebook, Twitter, and other social media outlets that are significant in company outreach can be invaluable.
You will have strong written, design and creative skills with the ability of delivering an outstanding client management experience. You will be a strong, effective communicator, and exhibit effectiveness in holding conversations with customers, customer evangelism, and customer-focused product development and outreach.
Other skills which would be desirable however not needed to apply for the role
If you have a master's degree in business or marketing this would be advantageous.
Working for EAL/Enginuity Group
We offer a supportive work environment and a comprehensive benefits package. We pride ourselves on being an inclusive place to work for all our colleagues and we want everyone to feel valued and that they can be themselves at work.
• Competitive salaries
• A defined contribution pension of 4.5% employer contribution
• 22 days paid holiday (increasing with service to 27 days) plus paid bank holidays
• 3 paid days for company shutdown over Christmas and New Year
• Life assurance of 2x your salary
• Paid membership of a professional body
• Wellbeing programmes, access to a free wellbeing website and wellbeing app
• Paid time off to volunteer in your local community or wider charitable causes
• A comprehensive discounts and benefits scheme, with discounts at many retailers
• Maternity, paternity, shared parental, adoption and dependant leave
• Access to training and development opportunities
Enginuity is changing the world – well sort of. Home to EAL, the Awarding Organisation for Engineering and Manufacturing qualifications, we are proud of our long and successful history of leading and shaping skills in the engineering and advanced manufacturing sector. As a trusted partner to individual engineers, educators and engineering employers, using unmatched industry expertise and data, we create practical solutions to workforce skills challenges so that engineers can change their world and ours.
We’re unable support UK relocation or to sponsor a visa for this role.
Depending on the volume of applications, the closing date for this position may be extended or brought forward.